The Ballketing Sport Business Blog:
Learning from the best in the industry

10 min read

NFTs in Sports: How Dapper Labs & Sorare are changing the sport memorabilia game

NFTs have entered the sports memorabilia space; we deep dive into NBA Top Shot & Sorare, two platforms looking to transform the industry.

14 min read

The women´s sport industry is experiencing great momentum. What are the 6 pillars of growth, the opportunities & challenges ahead?

7 min read

We continue our "technology in sports" series analyzing how 5g will impact the fan experience in sports & transform the fitness industry.

8 min read

We analyze the NBA´s revenue situation and the opportunities around international markets and eSports

4 min read

Sport organizations need to embrace technology within their business models. This series hopes to provide information on how to do so.