Peloton´s 2021 business results & intensity of competition
Peloton became the connected fitness category queen in 2020. Now we look at their 2021 financial results & the competition they face.
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The Ballketing Sport Business Blog:
Learning from the best in the industry
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8 min read
Embracing the innovation flywheel: What your sport business can learn from Gympass & Playtomic
Gympass & Playtomic are taking advantage of new technologies and the changes in market dynamics. What can your sport brand learn from them?
9 min read
A "go-to market strategy" framework: The Bigface Coffee business case
We share the main the lessons from Jimmy Butler´s coffee brand go-to market strategy so you can develop your framework for your sport brand.
8 min read
What can sport businesses learn from "Bryson DeChambeau´s" brand?
The golf industry is on the rise & DeChambeau is one of the golf brands that sport businesses can learn multiple strategic concepts from.
11 min read
Fila vs Reebok & the state of the sports apparel industry
We analyze 6 opportunities for sportswear brands through the lens of Fila & Reebok; iconic brands challenging the status quo in a new normal
7 min read
Design your content strategy with this framework: The Rogue Fitness example
Learn how to design your own content strategy framework based on how Rogue Fitness leverages "content territories."
9 min read
How can your fitness business recover from a post-pandemic world?
Reid Hoffman shares 5 essential moves businesses need to embrace for post pandemic recovery. We cover how they apply to the fitness industry
8 min read
Euroleague Basketball: The mirror the European Super League looked itself into
The Euroleague was one of models the European Super League wanted to resemble. In this post we review the drivers behind its success.
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