The Ballketing Sport Business Blog:
Learning from the best in the industry

8 min read

An introduction to Blockchain in Sports

This article belongs to the “Technology in Sports” series. We wanted to share a few examples of Blockchain technology being used in Sport.

4 min read

Introduction to the "Technology in Sports" Series

Sport organizations need to embrace technology within their business models. This series hopes to provide information on how to do so.

5 min read

How to expand your sport business internationally

We share with you a framework for those who are considering launching their sport or fitness business into a new market.

5 min read

Designing an omnichannel experience in the fitness industry

The future of the fitness industry relies on combining online and offline experiences. In this post we share the skills you need to do so.

4 min read

“Home Fitness” is here to stay: Is your business ready to embrace it?

The fitness industry is bound for a major transformation. Customers have adopted the habit of working out at home and the numbers prove it.

5 min read

Purpose driven sponsorship in the basketball industry

We were once involved in the development of a purpose driven sponsorship program for a professional team. This is how we designed it.

3 min read

A framework for a purpose driven sport sponsorship program

Want to take your sponsorship strategy to the next level? With this framework you can make sure purpose aligns with strategy & activation.

8 min read

Guide to apply "growth hacking" concepts to your fitness business

Growth hacking may be a term associated to digital businesses, but there are concepts that can be applied to the fitness industry as well.

5 min read

Lifetime value (LTV): The "one metric that matters" of your fitness business

Lifetime Value (LTV) is a critical KPI for your sport or fitness business. Learn how to calculate it & maximize it in this post!

5 min read

3 fan engagement solutions for sport organizations

Sports marketing is bound for change, that is the only certainty in these uncertain times. We share 3 examples of how this could happen

4 min read

Design a content marketing framework to scale your fitness business

Here is a process that will help you generate content at scale for your gym or fitness related business

2 min read

Marketing ideas for gym owners

Gym owners face uncertain times ahead of them. This is just a "brainstorming post" for those gym owners in search of marketing ideas .

6 min read

Marketing lessons I have learned while dealing with customers during the 1st month of Covid -19

One month after dealing with customers of a large gym brand, this is what I have learned from a marketing & customer service perspective.