The Ballketing Sport Business Blog:
Learning from the best in the industry

NFTs have entered the sports memorabilia space; we deep dive into NBA Top Shot & Sorare, two platforms looking to transform the industry.

We continue our "technology in sports" series analyzing how 5g will impact the fan experience in sports & transform the fitness industry.

2020 has accelerated the adoption of virtual and connected fitness solutions. So, is Active Video Gaming the next fitness frontier?

Another post of our "tech in sport" series where we look at how AI can impact the sport & fitness industries.

How can customer geolocation software help your sport or fitness business improve its marketing strategy? Read on to find out...

This article belongs to the “Technology in Sports” series. We wanted to share a few examples of Blockchain technology being used in Sport.

Sport organizations need to embrace technology within their business models. This series hopes to provide information on how to do so.