The Ballketing Sport Business Blog:
Learning from the best in the industry

Peloton became the connected fitness category queen in 2020. Now we look at their 2021 financial results & the competition they face.

Learn how to design your own content strategy framework based on how Rogue Fitness leverages "content territories."

Using NoCode tools can help you make reality that fitness app you have in mind. We share frameworks and tools to help you make it happen.

Fitness equipment manufacturers are witnessing a huge transformation of the industry; we look at how two of the biggest players are adapting

Reid Hoffman shares 5 essential moves businesses need to embrace for post pandemic recovery. We cover how they apply to the fitness industry

Peloton´s financial results in 2020 have been amazing. So, where does the brand go now? We predict four potential growth opportunities

2020 has accelerated the adoption of virtual and connected fitness solutions. So, is Active Video Gaming the next fitness frontier?

How can customer geolocation software help your sport or fitness business improve its marketing strategy? Read on to find out...

We share with you a framework for those who are considering launching their sport or fitness business into a new market.

The future of the fitness industry relies on combining online and offline experiences. In this post we share the skills you need to do so.

The fitness industry is bound for a major transformation. Customers have adopted the habit of working out at home and the numbers prove it.

Growth hacking may be a term associated to digital businesses, but there are concepts that can be applied to the fitness industry as well.

Lifetime Value (LTV) is a critical KPI for your sport or fitness business. Learn how to calculate it & maximize it in this post!

Here is a process that will help you generate content at scale for your gym or fitness related business

Gym owners face uncertain times ahead of them. This is just a "brainstorming post" for those gym owners in search of marketing ideas .

One month after dealing with customers of a large gym brand, this is what I have learned from a marketing & customer service perspective.