The Ballketing Sport Business Blog:
Learning from the best in the industry

11 min read

Fila vs Reebok & the state of the sports apparel industry

We analyze 6 opportunities for sportswear brands through the lens of Fila & Reebok; iconic brands challenging the status quo in a new normal

9 min read

Technogym vs Life Fitness: Fighting disruption in the fitness equipment industry

Fitness equipment manufacturers are witnessing a huge transformation of the industry; we look at how two of the biggest players are adapting

12 min read

Gymshark vs Lululemon: Challenging the status quo of the sport apparel industry

Gymshark & Lululemon are challenging the status quo of the sport apparel industry and we deep dive into how both brands are doing it.