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The Ballketing Sport Business Blog:
Learning from the best in the industry
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11 min read
Fila vs Reebok & the state of the sports apparel industry
We analyze 6 opportunities for sportswear brands through the lens of Fila & Reebok; iconic brands challenging the status quo in a new normal
9 min read
Technogym vs Life Fitness: Fighting disruption in the fitness equipment industry
Fitness equipment manufacturers are witnessing a huge transformation of the industry; we look at how two of the biggest players are adapting
12 min read
Gymshark vs Lululemon: Challenging the status quo of the sport apparel industry
Gymshark & Lululemon are challenging the status quo of the sport apparel industry and we deep dive into how both brands are doing it.
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