Peloton´s 2021 business results & intensity of competition
Peloton became the connected fitness category queen in 2020. Now we look at their 2021 financial results & the competition they face.
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The Ballketing Sport Business Blog:
Learning from the best in the industry
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8 min read
Embracing the innovation flywheel: What your sport business can learn from Gympass & Playtomic
Gympass & Playtomic are taking advantage of new technologies and the changes in market dynamics. What can your sport brand learn from them?
9 min read
A "go-to market strategy" framework: The Bigface Coffee business case
We share the main the lessons from Jimmy Butler´s coffee brand go-to market strategy so you can develop your framework for your sport brand.
8 min read
What can sport businesses learn from "Bryson DeChambeau´s" brand?
The golf industry is on the rise & DeChambeau is one of the golf brands that sport businesses can learn multiple strategic concepts from.
11 min read
Fila vs Reebok & the state of the sports apparel industry
We analyze 6 opportunities for sportswear brands through the lens of Fila & Reebok; iconic brands challenging the status quo in a new normal
7 min read
Design your content strategy with this framework: The Rogue Fitness example
Learn how to design your own content strategy framework based on how Rogue Fitness leverages "content territories."
6 min read
Use NoCode tools to design and launch your fitness app
Using NoCode tools can help you make reality that fitness app you have in mind. We share frameworks and tools to help you make it happen.
9 min read
Technogym vs Life Fitness: Fighting disruption in the fitness equipment industry
Fitness equipment manufacturers are witnessing a huge transformation of the industry; we look at how two of the biggest players are adapting
9 min read
How can your fitness business recover from a post-pandemic world?
Reid Hoffman shares 5 essential moves businesses need to embrace for post pandemic recovery. We cover how they apply to the fitness industry
6 min read
Sustainability in Sport: How 5 sport brands are playing the game for a better future
The "Sustainability in Sport" series looks to raise awareness & share examples of sport brands looking to create a better playing field.
8 min read
Euroleague Basketball: The mirror the European Super League looked itself into
The Euroleague was one of models the European Super League wanted to resemble. In this post we review the drivers behind its success.
12 min read
Gymshark vs Lululemon: Challenging the status quo of the sport apparel industry
Gymshark & Lululemon are challenging the status quo of the sport apparel industry and we deep dive into how both brands are doing it.
10 min read
NFTs in Sports: How Dapper Labs & Sorare are changing the sport memorabilia game
NFTs have entered the sports memorabilia space; we deep dive into NBA Top Shot & Sorare, two platforms looking to transform the industry.
14 min read
The evolution & business opportunities behind the women´s sports industry
The women´s sport industry is experiencing great momentum. What are the 6 pillars of growth, the opportunities & challenges ahead?
9 min read
Peloton´s fantastic 2020 and five potential growth opportunities
Peloton´s financial results in 2020 have been amazing. So, where does the brand go now? We predict four potential growth opportunities
7 min read
How will 5g technology transform the sports and fitness industries?
We continue our "technology in sports" series analyzing how 5g will impact the fan experience in sports & transform the fitness industry.
8 min read
Are Fitness Video Games the next frontier?
2020 has accelerated the adoption of virtual and connected fitness solutions. So, is Active Video Gaming the next fitness frontier?
8 min read
How Artificial Intelligence can help your sport or fitness business
Another post of our "tech in sport" series where we look at how AI can impact the sport & fitness industries.
8 min read
The NBA's Revenue Outlook: Opportunities & challenges in the road to recovery
We analyze the NBA´s revenue situation and the opportunities around international markets and eSports
5 min read
Marketing technology in Sport: Implementing a customer geolocation tool in the Fitness industry
How can customer geolocation software help your sport or fitness business improve its marketing strategy? Read on to find out...
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